The Underserved

Many men have basically given up on fashion.

Common explanations include:

1. men’s fashion is not important
2. men’s fashion is too time consuming
3. men’s fashion is too expensive
4. men’s fashion is too generic
5. men’s fashion is too confusing

These are all weak excuses.  I know because I have used them all.  Ultimately, we are afraid.  Afraid looking stupid or out of place.  But we may be doing that now and not even know it.

First, fashion is important.  Well over 75% of you is typically clothed, so your clothing is what people see first and foremost.  Not only that, judgments, right or wrong, are being made.

Second, it doesn’t need to take any more time than it currently does to get dressed.  Once you understand the principles of men’s fashion, you don’t need to spend a lot of time worrying about what to wear.

Third, it is too expensive, if you buy what’s shown in the fashion magazines.  But is could be costing you even more by not dressing appropriately.

Fourth, you don’t need to look like everyone else, and you shouldn’t.  As mentioned previously, well over 75% of you is covered in clothing.  By discovering your own style (it’s easy), you will never look like everyone else.

Finally, by sticking with what you know, you are stuck in a fashion rut and likely look like ‘everyone else’ who is stuck in the same rut.

We will be exploring this and much more in upcoming posts.